branding
motionStiff was a record label famous in the 1970’s for signing punk bands. Artists like Elvis Costello, Richard Hell and Motorhead, among others, got their start with Stiff. The label leaned into their punk aesthetic, with their raunchy slogan: If it ain’t stiff, it aint worth a fuck. This brand refresh was meant to lean into this punk state of mind, and add a modern motion spin on to a punk music insitution.